Speaking the value of areas can be so simple as endorsing the perfect and most unusual components of a lifestyle, or as sophisticated as attempting to draw visitors back to a rustic using a tarnished reputation or landscape ruined by climate or political unrest.
We aided Borotalco, a deodorant, turn out to be the speak of Austria this summer time by developing a whistleblower hotline - a sensitive strategy to Enable persons know anonymously they stink.
The collected Unwanted fat was become a hundred% renewable diesel and each of the proceeds ended up donated to charity.
BNP Paribas Fortis was not Conference prospects’ fast transforming expectations for services and products and new competitors ended up leveraging technology in ways that threatened BNPPF’s business.
This EEA group celebrates excellent PR & Comms campaigns that encourage buyer items or companies to buyers through multiple channels and as a consequence Develop or strengthen a retail corporation’s model.
Special campaign utilizing Minecraft – a video game that marketed more than a hundred and twenty million copies around the world and can also be extremely popular while in the Czech Republic. We constructed a pirate island in the game, with several true-existence functions and connected the brand name (Captain Morgan) Together with the cubic Minecraft environment in a method similar to very little that's been finished while in the Czech Republic and in other places on this planet.
Stand-out samples of corporate social responsibility communications is going to be highlighted With this EEA group.
The films were being released organically check here and pushed via paid out on Twitter, Facebook and YouTube. Because of optimizations, LEWIS diminished the price per comprehensive check out intensely and boosted the top performing movie, and On top of that, elevate optimum awareness.
And also much less reads substantial company reports on making use of brew waste. So as an alternative to A further report we designed a pizza. A pizza baked Along with the leftovers from when one among Sweden’s most significant organic beer brand names Norrlands Guld Ljus is brewed.
Prevented by advertising regulations, B-M turned an MS drug launching campaign into an Frame of mind switching marketing campaign spreading information regarding MS, fighting myths and stigma, and demonstrating that people are more than their disease.
One of the most serious disaster for just a telecom service provider is attributable to the failure of Internet. Social media marketing platforms come to be service amenities and Vodafone is by now aware of “deserted” users who complain in public – which bears the potential risk of “shitstorms”.
Data usually are not The brand new oil any longer, These are previously a lot more. Facts permit PR & Comms to get effect on scale, driving meassurement and Evaluation and enabling messages to get qualified and personalised like never right before.
TV stars are out, vloggers are in & if you know what's hip, you have to be pursuing one of several growing stars of the net. Usually at the middle of common tradition, Coke continues to be the promoter of latest electronic media through the inception in the time period, spearheading the rise of the trend which has taken the planet by storm. We would have liked to create a motion such as the Romanian Internet has not seen: NextBigVlogger
We established a completely new slogan in addition to a symbol to rejoice twentieth anniversary of our Breast Most cancers Crusade challenge, probably the most intensive and longest-winded Girls’s overall health project in Turkey.